EULMIN PARK


is a graphic designer based in Los Angeles. 
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Seeing the W.T.F.
(World Through Focus): 

Revisiting Headlines in 
Contemporary Art, Tech, & Society


Creative Direction | Concept | Design | Execution

2024
Exhibition Visual Identity

 Seeing the W.T.F. (World Through Focus) is a speculative LA art exhibition that creates a collaboration between contemporary art, journalism, and technology, with a focus on the here and now.

Hosted across three distinct art and activism sites in Downtown Los Angeles, the exhibition is conceptualized to highlight the socio-political voices of active artists in the city. 
The identity concept takes inspiration from the inverted pyramid ▼ structure in journalism. The structure emphasizes a strong hierarchy in organizing information: a Headline, Body, and Detail. The pyramid is mirrored across an x and y-axis to form a dimensional grid, communicating the traffic of various news into a central focal point. This point of convergence is the exhibition: the World Through Focus. 

The type hierarchy emphasizes the scale of each element within the system; its boldness leaving the audience with a strong (almost semiotic) impression of the W.T.F. acronym as the audience engages with the campaign.



Reading the World Through Focus — the infinite scroll newspaper
18 pages; accordion-folded






This project was initiated from my curiosity of socio-political news, online spaces and algorithms. In particular, I was interested in the role social media platforms play in spreading and shaping public opinion. In what ways do humans engage with realities different from than the one they live in? When we come across news on the same digital platforms we seek entertainment and dopamine rushes from, how do our reactions change? Do we tend to be colder on the internet? Can we empathize better in person?

By observing how contemporary artists in Los Angeles address issues that resonate with their values, we can begin to see the world through a personalized lens, rather than that of an entirely unrelated third party. The acronym “W.T.F.”, given its widely known usage, ironically calls out to the unfamiliarity in our subconscious minds as we look at prevalent issues within our communities. This exhibition invites the audience to experience this firsthand.
© Eulmin Park