EULMIN PARK
Graphic Designer -> Los Angeles, CA
Japanese American
National Museum
2025 Benefit & Online Auction:
Unlocking the Future
2024
Benefit Gala Identity
Save-the-Date Postcard
5 in. x 7 in.
In collaboration with:
Lydia Wang
Hyunsu Pak
Sam Lee
Otis Design Lab
Otis Design Lab was hired to create an elegant and uplifting identity for the Japanese American National Museum's annual Benefit Gala. As the institution’s sole fundraising event of the year, this Gala is an important touchpoint for both the museum and the surrounding community. The design is intended to promote the future of the museum while celebrating Japanese-American history and culture.
The design concept utilizes the visual of tree rings to represent the expanding and connecting of generations. With a dynamic color palette that reflects JANM’s branding, this visual language also conveys harmony, community, and the union of cultures.